Summer Broker Forum – Aetna DNA

Tower of London Summer Broker Event: Transcript

We love to do these annual events with our brokers because those partnerships, those relationships are so important in what we do.

I think what I really like about the Aetna events is the fact that they engage in areas where it’s all about improving health.

They’re one of the leaders for international health care so it’s really important to stay up to speed with all the latest developments.

OK, so, well-being from Aetna, for us this really means about supporting members in being the best that they can.

We’ve had a really exciting day, we’ve launched a brand new proposition for Aetna, and that’s Aetna DNA.

We’re moving from an environment that’s sick care into true holistic health care, and at the heart of that is personalised medicine.

This is a very exciting day for us here at Aetna International, we’ve launched our Aetna DNA proposition today, and bringing for the first time a fully rounded set of genetic testing, care and follow up services to our European clients.

Fantastic day, bringing Aetna DNA to life. It’s been a bit of a mission for us to see how we can bring personalised medicine to our members, and really pleased we’re bringing it out today.

I really enjoyed hearing from Andrew, the Olympian and about the impact of genetics on him.

I discovered how fascinating DNA can be actually in my previous career as an Olympic athlete. I learnt the hard way, what worked for me and what didn’t.

99% of Olympic sprinters have the c version of the gene, because it’s really good at building sprinters muscle fibre. I didn’t have it, so I’m the absolute anomaly, so much so there’s a scientific case study written on me.

In Aetna DNA you’re actually learning a number of factors around fitness, nutrition, stress and sleep.

We’re going to do something different, so we said we’d like you all to experience what our customers would go through. The next thing we did was to get them all up doing their DNA sample collections.

They have their beautiful looking kit in front of them, they’ll be sending that kit off later today.

Once they’ve got their results they can understand, with a human, someone that gets their lifestyle and puts it into context with their results.

Personalised, predictive, participatory and preventative and those four P’s working together in combination are what makes populations healthy.

I have done the test

Oh, I’ve done the test today

I did the DNA test

I have just done the test so looking forward to getting my own results

I consider myself as quite a healthy person, but I’m looking forward to seeing if there’s anything I’m doing that’s actually or probably wrong or perhaps not the best thing to be doing in line with my genetics.

I think we’re an innovator in the marketplace, we do things that other insurers don’t do and this is really about making sure we get that innovation out there so people understand what we’re doing.

Was it easy to take the test? Yes, it was completely easy, just swab and go!... Swab and go, that’s definitely going to go in isn’t it… brilliant!

What’s really important is for people to understand the way in which insurers are going to use this information, particularly at Aetna. For us it’s very much about not using any DNA information or reports to do any kind of underwriting or pricing.

It’s purely about fulfilling our mission… helping people to be healthier.