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Aetna launches exceptional brand campaign in the UAE
To underline Aetna International’s commitment to and confidence in the UAE market, we recently launched a brand campaign to coincide with the organisation’s forthcoming 20th anniversary in the region and 2020 Expo celebrations.
“I am very excited to introduce you to our digital brand campaign in the UAE, aimed at raising awareness and trust amongst our partners and customers on what we stand for: expertise, trust, choice, knowledge, flexibility in helping people on their path to a better health. The campaign was derived from the insights we gathered from our partners and brings to life what they value most”, said Catherine Darroue, Senior Director Customer Proposition – EMEA.
The campaign features digital ads on social media as well as targeted online media, all under the campaign message: “For 20 years, our heart has been in the region”. The use of the word ‘heart’ is designed to reflect our emotional ties to the region and to mirror the Aetna CVS care mark – the heart shaped design element associated with the brand.
Those in the region will see five creative executions appear across a range of digital platforms, popular with target audiences.
By clicking this link, you can visit the campaign landing page which explains more about our proposition, with a call to action to contact your broker or leave your details if you don’t have a broker.
