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Middle East team celebrates key milestones
The Aetna team in the Middle East has had so many reasons to celebrate of late: Aetna’s 20th anniversary in the region and the launch of an anniversary brand campaign in the UAE; our new regional product proposition — Focus; and the launch of our vHealth health care proposition and app. Recently, our team in Dubai hosted their partner brokers to mark these celebrations in a special event at The Palace Hotel in Downtown Dubai.
Department leaders spoke about our 2019 distribution successes, research insights, the strategic thinking behind Focus, our new partnership with Neuron and the value, convenience and quality that vHealth brings our customers. Following the presentations, guests moved to the outdoor veranda to take in the beautiful view of Burj Khalifa and enjoy an honorary cake-cutting to celebrate the 20th anniversary.
“With UAE being only 48 years old, 20 years of expertise in the region is a considerable milestone,” said Marco Bannerman, Executive Director, Distribution – MEA. “It was important that we recognise our history and achievements, as well as share our innovative proposition developments with our broker partners.”
The Focus* product represents Aetna’s foray into the regional private health insurance space. Catering to SMEs, Focus is a comprehensive insight-driven product designed offer flexibility and choice in this dynamic, changing region.
In addition to the product launch, the Aetna team announced the launch of an unprecedented marketing campaign specific to and targeting UAE brokers and SMEs. The campaign leverages the strength of the global brand, demonstrates our regional expertise and value and cements our commitment to serving the local market. Aetna will be continuing 20th anniversary campaign activities throughout 2020.
* The Focus plans are designed and developed by Aetna Insurance Company Limited. The Focus policies are underwritten by Al Ain Ahlia Insurance Co. (PSC) and administered by Neuron LLC in collaboration with Aetna Global Benefits (Middle East) LLC.
